Master Plan

Downtown Master Plan

What is it about downtowns you’ve visited that makes them memorable? How did that community achieve their vision?  The Master Plan is a visioning and guiding document for the management and future growth of Downtown Helena by the Helena Business Improvement District, the City of Helena, and other agencies. Master plans are an important tool for guiding downtown economic growth.

Downtown is the heart of Helena. It is a special, unique place that has a strong emotional bond with residents and visitors alike. The community has many pieces that all need to function together, but the Downtown is central to how the community is defined. Business owners, residents, employees and citizens of the broader community have a shared passion and the Master Plan provides a guide for implementing changes that will attract future growth and development in Downtown. The Helena Business Improvement District is excited to steward the implementation of the Master Plan with its partners and the community.

Downtown is well poised for success. Current market trends favor Downtown growth, but the Master Plan must be proactive to capture these opportunities. Fundamental to the Plan is the idea that Downtown must not only sustain existing business but capture demand for development that is currently occurring elsewhere. The Master Plan builds on Downtown’s past success, leveraging its unique sense of place and historic identity to prepare for new opportunities in the changing marketplace. As many communities seek new approaches to economic development, Helena is well positioned to offer what people are looking for.